In the spring of every 12 months, Edison Research releases its compiled statistics for the prior 12 months concerning podcasting and podcast listeners. One thing is definitely evident, each and every year, podcasting is becoming more and more popular. The truth is, podcasting is the fastest growing communication medium on the earth!
It's reported that 62 million individuals listen to podcasts each week! And the typical podcast listener has at the least 7 completely different podcasts they listen to, often on their smart phone!
The average listener will accomplish that while at residence (90%), or while commuting to and from work (sixty four%). Virtually half of the respondents also said they listen to podcasts while working out or out for a walk (49%).
That does this mean for you?
Look on the three strategies of communication within the mass media market. Audio (radio and podcasting), visual (television or movies) and written (newspapers, magazines and blog posts). Two of the three require captivated consideration (video and written). Only one methodology of communication will permit folks to do different activities while still acquiring the data they desire. Audio!
Your listeners don't must be tied down to a pc screen to watch or read your information. They are going to take their smart phone with them to the gym, within the car, out for a walk or while working across the house or within the yard. Even modern cars are implementing podcast listening gadgets (USB and constructed-in audio) that support podcasting!
I am courting myself a bit right here, but I can bear in mind when automobiles only came equipped with AM radio. FM was a "special order" item! My how occasions have changed!
When you might have a podcast that provides info that folks wish to eat, they are going to discover a way to obtain it. That's the entire purpose of podcasting, to provide information. That data will be fiction or non-fiction; news or entertainment. There are people who listen to your podcast, regardless of what area of interest you are in. Obviously, the more popular the area of interest, the bigger the potential audience. However you can become a major player in a smaller niche!
The common consumer of podcast audio reports they are doing housework, chores or just "nothing in any respect" (70+%). More than half (52%) are driving!
Your podcast is the way to speak your story to those that have to hear. And the individuals in your niche will listen.
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